Saudi Arabia took an important step forward in banning flogging as a punishment. However, the kingdom still has a long way to go in order to demonstrate a true commitment to human rights, one that extends beyond impressing Premier League soccer clubs in England. Saudi Arabia must release unjustly held prisoners like Raif Badawi that were jailed for merely expressing their beliefs, release women's rights activists who ask for nothing more than equality, and release prisoners of conscience who are merely practicing their chosen religion. "Sports washing" must evolve into a more substantial turn towards greater respect for human rights.